What is a Blog post?

What is a Blog post?

Continuing as a sequel to my earlier post; “What’s it about Blog Posts, Facebook Pages and Emoji’s?” I would like to elaborate a little about what is meant by a Blog Post. I’m not here to educate my valued readers literally as to what we mean by a Blog Post, but more so to explain what they do not understand by it, or may have missed out.

In a generic definition - A blog post is any article, news piece, or guide that's published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, info graphics, and interactive charts. Bloggers may use various platforms to create their Blogs, the top ones well known being Blogger and Word Press. There are many more such amazing platforms to create Blogs.

Each component of that post is critical to the topic in its own way. How you understand, interpret and connect the dots between the components of a Blog post is most essential to understand in know what is meant by a Blog Post.

While I am not here to elaborate on how to write a Blog Post, it would be prudent to break the components up into sub-topics that would make the reader understand the relevance of each component of the Blog Post. So let us see how we can understand this in a simple way.

What is the main point of the blog post?

While I have already given a generic definition of a Blog Post above, the purpose of a blog is to provide content on your website that answers your prospective customers' questions and helps them learn about your product, topic or service.

I will try and elaborate how many readers overlook these very essential points as had happened in my experience narrated in my earlier post. To understand this I will quickly elaborate in the shortest way Basic Essentials that go into a Blog Post. I will therein explain what is to be understood and seen to get the best essence of that element of the Blog Post.

4 Essential Elements to Writing a Great Blog Post.

An Attention-Grabbing Headline: – Any Great Blog Post needs an attention-grabbing headline. A good blog post is about one topic, one story, one idea. So the headline gets the attention of the reader as well as is indexed in the Google Search in a better way as they track for Keywords. Many a times the readers are drawn to or alienated from the post only due to a Good / Bad Headline respectively. The graphic at the top of the Blog page is very critical to the Post as it is this Image that is often seen when you share that Blog post.

In cases like mine where the graphic was so overpowering thought it was apt for the post, it could also serve as a source of distraction from the content itself. Only discerned readers can see through this very fine but critical element of a Blog and stay focused on the Content, while simultaneously soaking in the importance and essence of the graphics to the related content.

Each Blog post or Web Post obviously will have the Graphics seen (Unless in some cases where only the link of the Blog Post with the title is seen). It is therefore essential for the reader to grasp the title of the Post, understand the graphics if any and then click on the link to the post so that it would take them to the page of that particular post; where they can read the full content. The rest of the components below are given only for academic purposes to make the reader understand the core point I wanted to stress in this post.

Next comes the captivating lead paragraph: You know how much first impressions matter, right? Your lead paragraph is like a magnet that draws he reader to go further and soak in every word and sentence of the ensuing paragraphs and content. Many try to read between the lines and miss out on key components of the topic in question.

Interesting supporting points: Either in the lead paragraph or subsequent paragraphs they weave together the complete story or event of narration of the topic to the reader. This is the body of the article. This may continue in a series of paragraphs or longer paragraphs to create the full body of the Blog Post and the topic that the writer wants to narrate to the reader.

A compelling call-to-action is what makes the icing on the cake. The call-to-action may be a sequel to another post, action to join some event, or course or any further action that would require the reader to stay connected with the flow of the topic.

Most Posts would be shared on various social media platforms like Facebook Pages of the Author, Groups related to the topic of the subject, Twitter, Instagram, LinkedIn or other Social Bookmarking sites. These posts reach out to hundreds and thousands of ever eager enthusiastic readers who are waiting to devour the content.

Using the right hashtags in the lead post on respective social media platforms makes the post reach the core leads to which the Post is intended for.

So this whole procedure is very critical and it is only then that the reader enjoys and revels upon the content, thereby commenting on the Blog Post, and or the respective social media platforms. Those who like the post would invariably like the post, comment and further share it to like minded friends and family.

So for all practical purposes the reader should relate to, connect with, understand and absorb these key elements of the Blog Post to get the best out of it.

Coming back to what the one very critical reader lost totally as narrated in my earlier post is the very content of “The Blog Post”. She somehow never even clicked on the link of the post and was almost overawed by the impact of the graphic that supported the post aptly, but was somehow got the better of her in a different way, so as to distract her attention from clicking on the post itself, and reading it before she could rush ahead to comment on the feeder post on my Facebook Page, along with her string of Emoji’s.

So it is very important to ensure that you read through the full content of any blog post especially when the lead paragraph has mentioned clearly that it is a Blog Post. You may or may not like it and that is why your comments and suggestions are most welcome by the writer. So make use of that right, but only after reading the post. 

I will in my last post following two other interlacing posts weave together a sequence that I feel any reader should follow to get the best of all worlds so to say.

Until then please do stay connected, and watch out for my next post which stressed on the second most important element of the sequence being Profiles, Pages and Groups on Facebook and how they work.

Keep reading, Take care, God Bless!